When we want to start a business there will certainly be many things that must be considered and also needed, especially if a business that makes products and not in the form of services, of course you have to make packaging for these products.
However, to support a marketing, just safe and comfortable packaging is not enough. The packaging must also have a unique nature. It is easily recognizable and leaves a deep impression on consumers. how do? We will give you a few easy tips as easy as Drinking Coffee.
- Use a Simple Design
Make a simple but still attractive packaging design, don’t make a design that is too complicated because the impression that is displayed will confuse consumers. Make product packaging designs that are easy to carry and also easier for consumers to consume. Don’t forget even though it’s simple but it must also be unique.
- Use Bright and Different Colors
Try to conduct research on competitors of similar products. Pay attention to the colors commonly used in their product packaging design and start to determine the different colors for your product. Bright colors are usually one of the right choices because they appear striking and different if they are put together with other products on the shelves and shop windows.
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- Take advantage of interesting images
People tend to be more receptive to something visua. So include images to make it more attractive to buyers. Images do not have to be related on the product. You can add funny or caricature images that are indirectly related to product imaging without having to be stiff.
- Add Legality Data from Government Institutions
This is one of the most important things that is to include legality data from government institutions that are indeed authorized with the products you produce so that your products are more secure and more reliable. For example the legality of the Food and Drug Supervisory Agency, Health Office, and halal certification.
- Add Important Information With Interesting Fonts
Make short information not too dense, with unique images and interesting fonts. So that consumers do not ignore the information and know the uniqueness of the packaging designations.
- Use Packaging with Different and Affordable Materials
To support a unique and interesting product packaging process, a company must not forget to calculate the budgetary costs needed during the process from the start of design, material procurement to the production process.
Ok, you can look the sample of packaging below for your branding and hopefully will help you to create your branding.
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