Digital Marketing Jobs Description, If you’re looking for a career in digital marketing, you’re probably looking for the right place. Indeed, there are a ton of different careers in this field, each one being very varied in terms of necessary skills and abilities and natural abilities.
Whether you turn to business and management, technology or the creative end of the spectrum, there will always be digital jobs available. Here are the details of some of the areas that should be in demand and have a solid salary trajectory in the years to come.
7 Digital Marketing Jobs Description
1. Content Managers & Strategists
Content management is truly a central role for any digital marketing agency or team, as it affects almost all levels of marketing – and includes more than just writing and social media activities.
Content managers need to understand not only how to create SEO-friendly content from the start, but also how to organize, store and manage it. They must understand how it is incorporated into different subsets of the marketing plan. They also need to understand how to develop and share different types of content that exist.
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The content manager can be responsible for social media strategies, managing the editorial team, developing an editorial calendar, creating compelling videos, creating reports and developing strategies. using analytics and all related activities. They must be able to coordinate teams and work with a variety of clients.
To this end, they must not only be great writers, but they must also be able to create featured content that works across many channels. They must also be good at building relationships, creative, organized and motivated.
Earning potential: 80,000 USD (65,000 USD EU) and more each year.
2. Virtual Reality Developers and Editors
It is very high-tech work, but it is very new and interesting and there is a lot of room for those in the creative technology field. If you are someone with an experience that combines technology and creativity, if you are interested in graphics or even special effects, virtual reality could be a great area for you.
People come to virtual reality or video art if they are experienced in various sets of creative software. You could end up with a director role or start as an assistant, reviewer or editor.
As a product, VR is still quite expensive to buy and is a very special area. This is used more and more in digital marketing campaigns and for this purpose those who have a solid foundation in the technical arts and management of digital marketing will be highly appreciated.
Earning potential: At the very low end of the spectrum, a virtual reality specialist can expect to earn $ 65,000 (about US $ 53,000), but there are many opportunities to earn between $ 80,000 and $ 100,000 (65,000 USD 81,000) and more each year. depends on the industry.
3. SEO/SEM Specialists
SEO and SEM are essential for strong digital marketing campaigns. For this purpose, anyone who is able to demonstrate solid technical knowledge and combine it with digital marketing know-how, especially at the end of the management spectrum, becomes the largest recipient in this area.
SEO and SEM are difficult to specialize, also because the search engine algorithms always fluctuate. Companies need to stay up to date to achieve a high and consistent return on investment. The bigger the business, the more complex it is. In addition, e-commerce websites and websites that rely heavily on for-profit internet traffic depend heavily on solid SEO / SEM strategies.
Basically, most companies will want to rank high, so they need people with extensive expertise in the field, and this trend is not slowing, especially as digital technology is absorbing more and more. more aspects of our lives.
Earning potential: The lower end of the spectrum for this type of work is $ 62,000 ($ 50,400) a year, but experienced SEO / SEM specialists and analysts can expect to earn at least $ 100,000 ($ 81,000). each year.
4. UX Designer
The User Experience Designer (UX) is responsible for end-to-end website development and digital marketing applications. They may or may have extensive technical training, or they may be more experienced at the other end of spectrum design.
UX designers focus on understanding the website based on their overall marketing experience. To do this, they need to understand the audience and have a deep understanding of the products or services offered by customers.
They usually play a leading role in project management for visual design and testing, with particular attention to the usefulness of a website or application from start to finish.
Earning opportunities: The starting salary can be up to $ 50,000 ($ 40,000) a year, but an experienced designer can earn more than $ 150,000 ($ 120,000) a year.
5. Email Marketing Specialist
Email marketing is an example of a specific area of content development and marketing. Those responsible for email marketing are usually very experienced in marketing as well as in writing and editing.
Email remains one of the most powerful content modes on the market. To do this well, you need to be able to write convincingly. You are also responsible for PR campaigns, launches and activities based on an extensive customer database and various lists.
Email marketing is primarily an activity that generates leads. Specialists can therefore work together with digital marketing and / or content managers in targeted campaigns.
Earning Opportunities: E-mail marketing managers can expect to earn around $ 50,000 ($ 40,655) depending on their experience.
6. Digital Marketing Managers & Directors
CMO and VPS can reach more than 100,000 a year, as can the creative director. This requires years of experience in this area, but it cannot take too long if you have a lot of management experience.
An effective manager or creative director for digital marketing needs to have a solid understanding of everything that has to do with marketing and business. You must have extensive experience in strategic planning and implementation as well as in financial forecasting. And they need to be able to delegate while taking risks and sticking to decisions.
Earning Potential: Digital marketing managers can expect to produce in the same area as other marketing managers who can exceed $ 100,000 ($ 81,000) each year.
7. Analysts & AI Specialists
If you don’t live under a rock, you may find that AI (Artificial Intelligence) is one of the latest booming technologies and will not go away so quickly. And with the advent of big data, anyone able to build a system to analyze this information so that it can be applied to strategic marketing will be in great demand.
Most people who specialize in this area have a technical degree and computer training. If you are interested, you would like to have a solid understanding of data optimization and machine learning, as well as a solid programming knowledge.
Data analysts will always be in demand as the world becomes more dependent on data, for example on the Internet of Things.
Earning potential: Data analysts are likely to report at least $ 100,000 ($ 81,000) a year, and AI engineers will earn twice or more.
Tips for Improving and Transform your Digital Marketing Skills
Anyone dealing with marketing or corporate governance must take into account that their current and potential digital marketing skills are very valuable because they are. Even if they are not very high-tech.
But if you don’t feel conscious or technologically advanced, don’t worry! There are many ways to do digital marketing training to learn and develop your skills, even if you don’t think you have the time or resources to go back to school full time. Online learning and online learning are the key to success for many people, especially those who want to play skills midway through their careers.
Here are a few ideas:
- Take an online digital marketing course
- Create your own website
- Network like crazy in the field or specialization that interests you
- Conduct information interviews
- Subscribe to blogs with free learning resources on a regular basis
- Participate in Facebook groups in your area of interest
There is a range of expertise that you can improve from the comfort of your own home. For example, content development and marketing, WordPress, SEO and marketing automation are areas that will continue to be in demand.
No matter what you choose to become a specialist, everyone needs people with experience in digital marketing, and even if you’re not tech-savvy, there are still plenty of ways to develop the career of your dreams in marketing. digital and earn a comfortable income.
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